...one geek at a time.
Nike and Apple have just announced a product that combines sneakers and an iPod into a super-techy pedometer that tracks your running through a sensor in your shoe.
If this doesn't get you to want to run, I don't know what would!
Of course, now it's another excuse NOT to... I would run, but my sensor / iPod / headphones / robotic parts are broken....
And if you're a communications geek, like me, you see this as just another of Marshall McLuhan's media as the extensions of our own capabilities. Sure, I could guess how far I ran myself. But when my shoes can do it for me! Aha, then we are in The Future!