First, a truly fantastic, working-blue explanation of social media (by Bona Fide Marketing Genius, via PR Squared). Take three minutes to go through it, then pass it to anyone who doesn't get SoMe yet.
Second is the Life Changing Box.
(Via Managing the Gray and Adrants) It's a marketing scheme, but I'm into it. The site is going viral because people are curious - but moreover, it's got a related, prize-giving Facebook app that encourages repeated daily interactions, and that's what's got me interested. Viral is four years ago. (Think Subservient Chicken.) But, done right, this could be a great case of how to pair viral with social networking. I'm intrigued to see how it goes.
(Um, plus, I totally want a new TV.)
Happy Fourth, y'alls.