So yes, part of this is, Peter's asked for plugs. And if you are or know anyone who is or wants to be an expert in anything, or if you do or know anyone who does ever need to quote an expert in anything, you really should go sign up.
But what's specially interesting is how he's promoting it today. He asked subscribers (free brainstorming) for social-media ways to get attention (free publicity). And the winner -
Iit's a fantastic direct social-media PR idea. Simple concept, minimal effort, quantitative results. And so I'm super curious to hear whether it's actually successful. A jump in subscribers today will tell a lot about how strong the connection really is between the influence of networks and actual action.
So, yes, if you want to see who reporters want to talk to, go sign up for the HARO list, and massive props to
Updated to add Laura's name, and to note that with the day not yet over, it's tracking to quadruple the average daily number of new subscribers to the mailing list. Seriously, I love this stuff, don't you?