Ian is one of the people I adore knowing: cool as hell as a friend AND fantastically intelligent as a professional. Less filling, tastes great, you know?
Anyway, he just showed this to me, and I not only love the cause, and the execution, but also his pithy commentary on it: "The execution is especially good for PR people. It means our words still have meaning - it's not just about flashy animation."
And seriously. I was looking at orange text, and I got the chills. That's not Flash doing that. (And it's not a plain-Jane press release, either.) It's a narrative done right.
(Deliberately skipping controversy on the Nike Foundation, FYI.)