British television is normally four steps behind the U.S. in production value but a step ahead in content and delivery innovation.
In keeping with that tradition, here's the latest idea - broadcasting a miniseries in which viewers can choose one of two endings after each episode by voting through SMS text messages. And the show can also be viewed on a PSP.
How long do you suppose until an American station (I'd bet on cable, not one of the major networks) gives the alternate-endings version a try? It'd be costlier for production, but it would make for a really great DVD afterward.
And in other news, on the topic of British/American novelty television, I'm very annoyed that "My Kind of Town" got cancelled. That show was fantastic, no matter what the Hollywood Reporter said. It was ridiculous and kitschy and wacky - and it was great. Sad.